21-24 FEB 2025

21-24 ΦΕΒ 2025

METROPOLITAN EXPO

ARTOZA welcomes thousands of visitors for the 3rd day

Visitability continues at a steady pace, with professionals coming in from every corner of Greece for the 3rd consecutive day.

The 3rd day of ARTOZA is another opportunity for important meetings and will be the center of developments and investments in the sector. 210 leading exhibitors, from the entire spectrum of the supply market, welcome thousands of professionals in a truly renewed and modern exhibition today, Sunday. The exhibitors’ stands, rich in exhibits, services and innovations, are spread over a combined exhibition area of 25,000 sq.m., offering visitors from every corner of the country, as well as Europe, the opportunity to find a wide range of ideas and solutions, but and to be informed about the trends prevailing in the businesses of the sector.

In fact, it is worth noting that several international visitors from countries such as Albania, Bulgaria, Serbia, Romania, Jordan, Lebanon and the United Arab Emirates have already passed through the gates of the exhibition, thus strengthening the international character of the exhibition.

Intense action at the stages of special events today

On the 3rd day of the exhibition, the parallel events will also host leading market executives and renowned Pastry and Bakery Masters. The Masterclasses in Hall 2 come today with 6 special presentations/demonstrations.

The beginning is made by Periklis Vourthis, Baker and owner, Thanasis Stamoudis, Head Baker and Stefanos Kakabakos, Baker of Bread BC, who will explain everything about Focaccia-propyra, the ancient Greek type of bread, with sweet potato and goat cheese. Dimitris Hatiras, Chef Chocolatier and owner of Le Cacaoyer – Edelweiss and Ioanna Halikia, Pâtissière and owner of Le Cacaoyer – Edelweiss will focus on the Easter Cookie Bonbon, a chocolate with caramel, vanilla ganache and crispy Easter bun, while the baton will be taken by followed by Giorgos Salapasidis, Baker and owner of “Salapasidis Bakery”, who will talk about the slow-rising whole wheat bread with fig and walnut. Kostas Tsombanidis, Baker and creator of “AR&KO” will talk about nutritional sandwiches with Greek products and natural sourdough and Nikos Handolias, Artist Baker @frommydadsbakery will analyze the color chart of dough, i.e. the slow-rising breads that acquire colors with vegetable ingredients and special techniques. The 3rd day of the Masterclasses concludes with Venia Flessa, Head Pastry Chef of the “Hilton Munich Airport” who will present the Vegan Berries Entremet, a restaurant dessert with blueberry, raspberry and avocado.

See here the Masterclasses program in detail.

The topic at the ARTOZA Lab in Hall 2 is also very interesting today. The day is dedicated, among other things, to hygiene rules from the laboratory to the sales area, with Ioannis Kakos, Food & Beverage Technologist, MSc/Founder of Food Safety Art analyzing the subject. Charitomeni Vonta, Editor in Chief of Ambrosia Magazine will talk about “Brand Storytelling, how to successfully present your business story”.  Afterwards, visitors will have the opportunity to learn about the incentives and tactics that business owners in the sector need to adopt to keep staff happy, from Alexandros Rizos, Economist and Business Development Partner Nestor SA. Giorgos Karantas, Reseller Channel Sales Manager of EUROGAT SA will talk about the advantages of automatic coffee machines while Christos Lonas and Andreas Kouvaris of ACH Communication will talk about how social media influencers can take off a business. Afterwards, the trends of Sugar free, Gluten free & Vegan desserts will be analyzed by Marinos Kosmas, Pastry Chef and Owner of MK Gluten Free Pastry & Bakery Project, Nektarios Dalianis, Owner of Fysis Confectioneries and Alexandros Pavlov, Pastry Chef and Owner of Pavlov’s Lab and Consultant Pastry chef of Holy Llama Vegan Bakery. The 3rd day of the ARTOZA Lab will conclude with Giorgos Kozaris, Coffee Expert of Caffe’ Luigi HASKOS Ltd. analyzing the basic terminology of coffee.

You can see the program in detail here.

Also, on Sunday March 5 at 10.00 a.m. the gathering of the Presidents of the OAE will take place in conference room C2.

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