The organizing company managed to attract 200 important international buyers, from countries with high immunization rate.
As part of the extroversion of ARTOZA 2021, the organizing company attracted 200 hosted buyers from countries with low disease burden and high immunization rate, who hold more than 600 scheduled b2b meetings with exhibitors, in a Covid free environment.
The aim of ARTOZA’s initiative was to attract and host international buyers to contribute to the strengthening of the exports of Bakery and Confectionery products and to enable the Greek companies to penetrate foreign markets. Thus, many companies that aimed to expand their business activities managed to meet under the same roof, with key buyers from around the world, which shows the dynamics of the exhibition for further internationalization in the future.
In order to improve the efficiency of b2b meetings, Hosted Buyers had the opportunity to be in direct and safe contact with exhibitors, in order to enter into commercial agreements, in the specially designed area of b2b meetings rooms.
A dynamic Hosted Buyer program
The 200 hosted buyers who have joined the Hosted Buyer program of the exhibition, had been selected with strict criteria and were mainly owners and executives of facilities producing bakery, patisserie, ice cream, pastry and chocolate products, bakeries & patisseries, important executives in restaurants, hotels and were also owners or chefs in Restaurant-coffee shop chains.
It is worth noting that the 200 hosted buyers of the program came from target markets from around the world such as Egypt, Israel, Lebanon, Jordan but also from European countries such as: Poland, Romania, Slovenia, Turkey, Bulgaria, Albania , Moldova, Ukraine etc.
Hosted buyers impressed with the quality of the exhibition
International buyers who participated in the hosted buyers program spoke with enthusiasm about their experience from the 17th ARTOZA, stating that they were impressed with the high level of the organization, the excellent quality and variety of the exhibits, and also the quality appointments and trade agreements they had with the exhibitors.